Where passion and skill meet and make beautiful websites…

Shoestring Digital are a Collective of digital and marketing experts, founded to help small businesses be great.

Most of us have been connected and worked together for nearly a decade but as an entity we are new.

We started up in January 2017.

Our Vision

“Our vision is to make the digital landscape more beautiful and usable – one website at a time”.

We love digital

Most of us are employed in digital, IT or marketing roles ‘client side’ and take on work for Shoestring because we love it. This helps to give us variety and keep our skills up to date.

Best of all, it means we can make a real difference for small businesses.

We are able to offer digital marketing expertise that improves the prospects for small businesses at affordable prices.

  • "Choose a job you love and you'll never work a day in your life".

  • "Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do..."

    Steve Jobs

We are all invested in the success of the Collective

Each member of the Collective is hand-picked and has paid a membership fee to join. By joining each member guarantees their availability when needed and their commitment to do a cracking job.


Over 250 years of experience

As a Collective, we have extensive experience in building and deploying websites. So you’re in safe hands.

A broad range of skills

We have expertise in most digital disciplines across a range of industries. This means we can turn our hand to even the most unusual of projects.

We have passion

We use our expertise and work with passion and energy to create elegant experiences for your customers.

We are different by design

We are really quite different to other companies you will come across. Our difference is by design and we think it makes us better able to service small businesses.

19 heads are better than one

As a Collective we are able to improve upon the ‘one man band’ model where you only get access to a specific skill set. Whilst it keeps costs down, it can be a bit limiting. No one person can be expected to know everything about digital.

Less overheads than an agency

We also believe we have improved upon the agency model. Agencies can have layers of personnel and premises to fund. Those costs can get passed onto their customers. We don’t have any costly overheads, keeping us flexible and affordable.

The spirit of a Collective

Shoestring Digital is a Collective. We share resources not profits. We call on people when we need them, so our overheads are low. This means our broad expertise is affordable for small businesses.

Areas of digital expertise

We have expertise in a broad range of digital, marketing and IT disciplines.  

We know you might not need to use all the services we have available. So we offer the services below on an hourly rate as well as part of a website build package.

Website Design

Our designers will create you something amazing.

Content creation and curation

Content is a key factor in engaging your customers.


Our CMS of choice is WordPress. We can help you to update your site independently.

Website build

We will build you a site you can update easily yourself.

Search engine optimisation

Get found on Google with our best practice approach.

Digital consultancy

We offer a free consultancy session to identify what solutions would work best for you.

Social media

We’ll help you make the most of Facebook and Twitter

Paid search

Paid advertising is a fast way of building your brand.

Customer experience

We put your customers at the heart of our work.

Google Analytics

We’ll use insight to design the best customer journey.

Brand development

We’ll help you develop your brand personality

Email marketing

An email programme helps build relationships with your customers.


We can do a shoot for you to get your gallery up to scratch.

Project management

Our project managers make sure everything runs smoothly

Get in touch

We’re sure to be able to help.